Lendlease – East West Connect
To give their bid the 1% advantage over competing bids and to communicate clearly the benefits of the non-conforming design engineering solution proposed by Lendlease to the Premier of Victoria. Their bid removed a proposed entry/exit point to the tunnel in Royal Park, adjacent to the Melbourne Zoo, which would have caused significant and permanent damage to one of Melbourne’s largest and most beautiful parklands.
Shape created a massive 3D model of the proposed 6km tunnel stretching from Hoddle St to the Tullamarine Freeway and the associated freeways and on/off ramps. We filmed our presenter in a green screen studio and superimposed her into the 3D world we’d created and developed a script to explain the features and benefits of the proposed solution.
A 6-minute video that exceeded the original brief and clearly demonstrated the benefits of the design adopted by the Lendlease team. Our client was the successful bidder for this project, which unfortunately has not proceeded due to a change of Government in Victoria not long after the contract was awarded.